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Depthfinder

Automated local market insights, based on 50,000 datapoints + custom trade areas

 

 

Bearings

Our unique process for determining the efficiency of national vs local media, specific to a client’s locations and likely consumer prospects

FullSail

A multimedia channel optimizer based on modeled sales response, rather than just reach

Proximity

Our proprietary programmatic trading desk, focused on geotargeting

Circsaver

Our approach to addressing print media erosion by determining the best ZIP Codes to backfill with digital media

Premier

Our digital newspaper.com Private Marketplace (PMP), consisting of 700+ local news outlets at typically 30% savings vs buying direct

Decoder

ZIP Code level analytics, trade area聽development and market prioritization

Drive

Dynamic Retail Value Engine 鈥 tools and聽process for optimizing Digital Circular聽and similar products to drive sales

GPS

Geo-local planning strategy putting
your business goals at the center, fueled by location understanding and analysis

Beacon

Terrestrial radio signal strength calculation and mapping relative to client and customer / store locations

Discovery

Process for scoring paid search visibility among people looking

TruNorth

Print-planning optimization tool that aligns circulation coverage to sales opportunity while allowing for custom scenarios