³Õººµç³µ Planning and Buying Tools Depthfinder Automated local market insights, based on 50,000 datapoints + custom trade areas Bearings Our unique process for determining the efficiency of national vs local media, specific to a client’s locations and likely consumer prospects FullSail A multimedia channel optimizer based on modeled sales response, rather than just reach Proximity Our proprietary programmatic trading desk, focused on geotargeting Circsaver Our approach to addressing print media erosion by determining the best ZIP Codes to backfill with digital media Premier Our digital newspaper.com Private Marketplace (PMP), consisting of 700+ local news outlets at typically 30% savings vs buying direct Decoder ZIP Code level analytics, trade area development and market prioritization​ Drive Dynamic Retail Value Engine – tools and process for optimizing Digital Circular and similar products to drive sales​ GPS Geo-local planning strategy putting your business goals at the center, fueled by location understanding and analysis Beacon Terrestrial radio signal strength calculation and mapping relative to client and customer / store locations Discovery Process for scoring paid search visibility among people looking TruNorth Print-planning optimization tool that aligns circulation coverage to sales opportunity while allowing for custom scenarios