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Moving Forward in the Cookie-less Future: How Apple & Google Tracking Changes Impact You

nik hengel director, localytics matt bogusz vp, managing director digital

Our own Nik Hengel & Matt Bogusz joined Optimine & Spotify to discuss how big changes from Apple and Google are reshaping the advertising ecosystem. The session focused on how Apple and Google’s privacy initiatives will impact ad targeting, tracking & measurement. A special focus was on how Novus’s geography-first approach has futured-proofed our hyper-local approach to targeting and activating both traditional and digital media.