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Thought Leadership
Press & articles
Don’t fear the new: Taking calculated risks in advertising
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Why More Brands Turned To Regional Super Bowl Ad Buys
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Super Bowl 58 Regional Roudup: More Buzz for Less Cash
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Though cookie alternatives are out there, agencies have their issues with them all
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How generative AI could solve the cookie deprecation puzzle in 2024
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Agencies hope AI helps with content transparency, anticipation and commerce in 2024
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Yahoo’s DSP Feature Combines AI And First-Party Data
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Reviewing the agency review process: There’s a better way
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MarTech: 2024 Predictions: Data and AI on marketers’ minds
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Whitepapers & Infographics
Cookies aren't dead yet
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Unraveling the Political Impact on the 2024 Video Landscape
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2024 Super Bowl Recap
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2024 CES Recap
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Paul DeJarnatt's Point of View on NewFronts
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Paul DeJarnatt's Point of View on Streaming Platforms
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How to stop spending on people who will never buy
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Reentry Readiness Index
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COVID-19 Implications Overview
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Thinking Locally: leveraging data and building connections
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